Million Dollar
Society
Visual Identity System
Luxury Streetwear for the
Unapologetic Elite.
Million Dollar Society represents more than just clothing; it's a mindset. We blend high-fashion silhouettes with gritty, urban aesthetics. It is exclusive, bold, and premium. We speak to those who build empires in silence and let their success make the noise.
Exclusive
Members only. Limited drops. No restocks.
Bold
High contrast. Heavy typography. Unafraid.
Premium
Heavyweight fabrics. Gold hardware. Detail obsessed.
Primary Logo
The logo should primarily be used in white on a black background. It features the "Million Dollar Society" wordmark in our signature gothic typeface.
Variations
Metallic accents are permitted for special collections. Inverted (black on white) is allowed only for print documents, never on web backgrounds.
Void Black
#000000
Primary Background
Pure White
#FFFFFF
Primary Text
Million Gold
#D4AF37
Accents, CTAs, Highlights
Ice Silver
#C0C0C0
Secondary Accents, Borders
Pirata One
Used for headings, hero sections, and brand statements. Always bold, often uppercase.
Inter
Clean, modern sans-serif for readability. Used for product descriptions, UI elements, and long text.
The World Is Yours
New Collection Drop
Limited Edition
Every piece is crafted with meticulous attention to detail. We use only the finest materials sourced from around the globe to ensure that when you wear MDS, you are wearing the best.
Buttons
Primary Action
Secondary Action
Product Card Style
Gothic Hoodie
$180.00